Why MASA Is Greenville's Favorite Japanese Restaurant
If you're searching for the best sushi in Greenville, NC, you've found it. MASA Sushi Sake & Grill + Bar has earned its reputation as the go-to Japanese restaurant for locals, ECU students, families, and visitors alike. With a 4.5-star rating from over 469 Google reviews, MASA is more than just a sushi spot — it's a dining experience that keeps people coming back week after week.
What sets MASA apart from other Japanese restaurants in Greenville, NC is the combination of quality, value, and atmosphere. Every dish is prepared fresh to order by skilled chefs who take pride in their craft. Whether you're craving classic nigiri, a creative signature roll, sizzling hibachi, or a handcrafted cocktail, MASA delivers an experience that feels both authentic and modern.
Located at 704 SE Greenville Blvd — just minutes from East Carolina University, Greenville Mall, and the I-264 corridor — MASA is easy to find and offers free parking. The restaurant is open seven days a week, making it a convenient choice for lunch, dinner, date nights, family celebrations, and group outings in the Greenville area.
All-You-Can-Eat Sushi Pricing — Unbeatable Value Near ECU
MASA's All-You-Can-Eat sushi program is one of the best dining values in eastern North Carolina. With three tiers designed to fit every appetite and budget, you can enjoy unlimited rounds of fresh sushi, sashimi, hibachi, signature rolls, appetizers, and desserts — all for one fixed price.
Lunch
$19.95
Mon–Thu, 11 AM – 3:30 PM
Dinner
$32.95
Available Anytime
Premium
$36.95
Premium Rolls & Deluxe Platter
Every AYCE tier includes unlimited rounds — order as many times as you like. The Premium tier is the most popular choice, adding premium rolls like the King Crab Roll, Lobster Roll, and deluxe sushi platters to the full AYCE menu. Waste fees may apply to help reduce food waste.
Signature Dishes & Must-Try Menu Highlights
MASA's menu spans over 100 items, from traditional Japanese favorites to creative house specialties. Here are the dishes that keep Greenville coming back for more:
Signature Rolls
Tiger Roll, Red Dragon Roll, Rainbow Roll, Volcano Roll, Black Dragon Roll, MASA Roll
Premium Rolls
King Crab Roll, Lobster Roll, Anastasia Roll, Astada Roll
Hibachi Favorites
Hibachi Chicken, Steak, and Shrimp — served with fried rice and vegetables
Kitchen Entrees
Chashu Ramen, Seafood Udon, Teriyaki Bowl, MASA House Fried Rice
Appetizers
Edamame, Gyoza, Takoyaki, MASA Wings, Yellowtail Jalapeños, Tuna Tataki
Bar & Cocktails
TOKYO Sunrise, Green Tea Jameson, MASA Punch, Electric Banzai, premium sake and soju
Whether you're a sushi purist who loves fresh salmon nigiri or an adventurous eater ready to try the Flaming Tuna Roll, MASA's menu has something for every palate. The AYCE format means you can explore the entire menu without worrying about the bill — perfect for first-timers and regulars alike.
The MASA Experience — More Than Just a Meal
Walking into MASA feels different from your typical restaurant. The space blends modern Japanese design with a warm, welcoming vibe that makes everyone feel at home — whether you're a college student grabbing lunch between classes, a couple on a Friday night date, or a family celebrating a birthday. The full bar adds energy to the evening, with creative cocktails, premium sake, and cold beer on tap.
Greenville locals love MASA not just for the food, but for the experience. The staff is friendly and attentive, the atmosphere is lively without being loud, and the value is hard to beat anywhere in North Carolina. It's the kind of place where you walk in as a customer and leave as a regular.
MASA also serves the broader Pitt County community with office and event catering. From boxed meals for team lunches to sushi platters and hibachi trays for large gatherings, MASA brings the same quality and freshness to your workplace or event space. Catering is available throughout Greenville, Winterville, and surrounding areas.
Weekly Specials & Deals at MASA Greenville
MASA believes great food should be accessible to everyone. That's why we offer rotating weekly specials and everyday discounts that make dining out even more rewarding:
Healthcare Night · Monday
10% off AYCE with hospital/healthcare ID
Ladies Night · Wednesday
10% off AYCE + $5 martinis & sake
Birthday Celebration · Any Day
Birthday guest eats FREE (3 paying guests + ID)
ECU Student Discount · Every Day
10% off with ECU 1 Card
Kids Eat Free · Mon–Wed
Free for ages 10 & under, 3:30–5 PM
Find MASA — Greenville's Best Sushi Near ECU
Address & Contact
704 SE Greenville Blvd, Greenville, NC 27858
Hours
Monday – Saturday: 11:00 AM – 10:00 PM
Sunday: 12:00 PM – 9:30 PM
Nearby Landmarks
Near East Carolina University (ECU)
Close to Greenville Mall & Arlington Village
Easy access from I-264 & Greenville Blvd
Serving Greenville, Winterville & Pitt County
Amenities
Free parking · Wheelchair accessible
Dine-in · Takeout · Delivery · Catering
Full bar · Apple Pay & Google Pay accepted
Frequently Asked Questions
Quick answers about dining at MASA Sushi in Greenville, NC.
Ready to Experience Greenville's Best Sushi?
Whether you're dining in, ordering takeout, or planning a catering event — MASA is here to make it unforgettable.
From the MASA Blog
Stories, guides, and tips from Greenville's favorite sushi spot.
Top 10 Sushi Rolls You Must Try at MASA in Greenville, NC
A visual guide to MASA's signature and premium rolls — from the Tiger Roll to the King Crab Roll — with photos, flavor profiles, and insider tips from the chef.
The Ultimate Guide to All-You-Can-Eat Sushi in Eastern North Carolina
Compare AYCE sushi options across Greenville, Raleigh, and the Triangle. Why MASA's three-tier pricing and unlimited rounds make it the best value in the region.
How to Plan the Perfect Office Catering Order with MASA Sushi
Step-by-step guide to ordering sushi and hibachi catering for your next office meeting, team lunch, or corporate event in Greenville, NC.
ECU Student's Guide to Eating Well on a Budget in Greenville
How ECU students can enjoy premium sushi at MASA with the 10% student discount, Kids Eat Free deals for student parents, and the best AYCE lunch value at $19.95.
What Makes Japanese Sushi Different: A Beginner's Guide to Sushi Types
Nigiri, sashimi, maki, temaki — learn the differences and discover which rolls to try first at MASA Sushi in Greenville, NC.
What People Search For
The top search terms that bring people to MASA Sushi in Greenville, NC.